STRATEGI REKRUTMEN DIGITAL UNTUK MEMAHAMI PERAN PLATFORM ONLINE DALAM MENCARI DAN MENARIK TALENTA DIGITAL

Fahmi  Afifah; Budi  Harto

doi:10.31004/jrpp.v7i2.26166

Authors

Fahmi Afifah Politeknik LP3I
Budi Harto Politeknik LP3I

DOI:

https://doi.org/10.31004/jrpp.v7i2.26166

Keywords:

Rekrutmen Digital, Talenta Milenial, Platform Online, Strategi Rekrutmen, Media Sosial.

Abstract

Penelitian ini mengkaji strategi rekrutmen digital dan peran platform online dalam menarik talenta milenial, mengingat pertumbuhan signifikan penggunaan media sosial dan platform online oleh generasi ini. Fokus utama adalah pada bagaimana perusahaan dapat memanfaatkan strategi digital untuk mencari dan menarik talenta milenial, yang dikenal dengan kecenderungan dan preferensinya yang unik terhadap teknologi dan komunikasi digital. Dengan menggunakan pendekatan kualitatif, penelitian ini menganalisis data dari wawancara mendalam dengan para profesional HR, serta review literatur terkini yang relevan. Temuan penelitian menunjukkan bahwa platform online, seperti LinkedIn, Glints, Indeed, dan media sosial, berperan penting dalam strategi rekrutmen, khususnya dalam menciptakan kesadaran merek, membangun komunikasi dua arah antara perusahaan dan kandidat, serta dalam memfasilitasi proses seleksi yang lebih efisien. Strategi konten yang autentik dan interaktif terbukti efektif dalam menarik minat generasi milenial. Penelitian ini juga memberikan wawasan bagi perusahaan yang berusaha meningkatkan efektivitas strategi rekrutmen mereka untuk talenta milenial, menyarankan agar perusahaan merevisi strategi rekrutmen mereka untuk memasukkan lebih banyak aspek humanis dan interaktif yang dapat menarik dan mempertahankan talenta milenial, serta pendekatan yang lebih dinamis dan berbasis teknologi. Hasil ini menegaskan pentingnya integrasi strategi digital dalam proses rekrutmen untuk memenuhi ekspektasi dan preferensi talenta milenial.

References

Ali, Q., Naveed Aslam, M., & Hafeez, S. (2021). Impact of Online Recruitment on Organizational Attractiveness: An Experimental Study in the Context of Pakistan. iRASD Journal of Management, 3(3), 318–328. https://doi.org/10.52131/jom.2021.0303.0048

Allden, N., & Harris, L. (2013). Building a positive candidate experience: Towards a networked model of e-recruitment. Journal of Business Strategy, 34(5), 36–47. https://doi.org/10.1108/JBS-11-2012-0072

Au-Yong-Oliveira, M., Gonçalves, R., Martins, J., & Branco, F. (2018). The social impact of technology on millennials and consequences for higher education and leadership. Telematics and Informatics, 35(4), 954–963. https://doi.org/10.1016/j.tele.2017.10.007

Baethge-Kinsky, V. (2020). Digitized Industrial Work: Requirements, Opportunities, and Problems of Competence Development. Frontiers in Sociology, 5, 33. https://doi.org/10.3389/fsoc.2020.00033

Bain, L. E. (2019). Attracting and retaining the best talent in pharmaceutical companies in the digital age. Universidad Internacional de La Rioja.

Banerjee, P., & Gupta, R. (2019). Talent Attraction through Online Recruitment Websites: Application of Web 2.0 Technologies. Australasian Journal of Information Systems, 23. https://doi.org/10.3127/ajis.v23i0.1762

Begg, C. (2016). Virtual Impressions: The Effect of Digital Communication on Millennial Social Interaction. https://doi.org/10.13140/RG.2.2.23578.11207

Blanka, C., Krumay, B., & Rueckel, D. (2022). The interplay of digital transformation and employee competency: A design science approach. Technological Forecasting and Social Change, 178, 121575. https://doi.org/10.1016/j.techfore.2022.121575

Boehncke, G. A. (2023). The role of CSR in high Potential recruiting: Literature review on the communicative expectations of high potentials. Corporate Communications: An International Journal, 28(2), 249–273. https://doi.org/10.1108/CCIJ-02-2022-0021

Chowdhury, M. S. (2022). Recruiting on the Net: Insights for employers from prospective employees. PSU Research Review. https://doi.org/10.1108/PRR-09-2021-0051

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168

El-Menawy, S. M. A., & Saleh, P. S. (2023). How does the mediating role of the use of social media platforms foster the relationship between employer attractiveness and generation Z intentions to apply for a job? Future Business Journal, 9(1), 65. https://doi.org/10.1186/s43093-023-00233-0

Fahmy, S., Deraman, A., Universiti Malaysia Terengganu, Puteh, M., Universiti Teknologi MARA, Nasir, A., University College TATI, Roslina, W., University College TATI, Haslinda, N., & University College TATI. (2022). An Analysis of Digital Talent in Academic Publications Reflection on Malaysia’s Digital Transformation Strategies. International Journal of Integrated Engineering, 14(3). https://doi.org/10.30880/ijie.2022.14.03.020

Gilch, P. M., & Sieweke, J. (2021). Recruiting digital talent: The strategic role of recruitment in organisations’ digital transformation. German Journal of Human Resource Management: Zeitschrift Für Personalforschung, 35(1), 53–82. https://doi.org/10.1177/2397002220952734

Joglekar, J., & Tan, C. S. L. (2022). The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation. Journal of Advances in Management Research, 19(4), 624–650. https://doi.org/10.1108/JAMR-10-2021-0343

Khalid Malokani, D. K. A., Lashari, A. K., & Inayat, A. (2022). Does Talent Management Strategies Matter for E-recruitment? Empirical Evidence from Higher Education Institutes of Karachi. International Research Journal of Management and Social Sciences, 3(2), 82–87. https://doi.org/10.53575/irjmss.v3.2.8(22)82-87

Kissel, P., & Büttgen, M. (2015). Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness. Journal of Brand Management, 22(9), 755–777. https://doi.org/10.1057/bm.2015.42

Ma, K., & Fang, B. (2023). Exploring Generation Z’s expectations at future work: The impact of digital technology on job searching. European Journal of Training and Development. https://doi.org/10.1108/EJTD-05-2023-0076

Manuaba, I. A. P. U., & Darma, G. S. (2021). Examining recruitment strategies and millennial employee selection. International Research Journal of Management, IT and Social Sciences, 8(1), 110–122. https://doi.org/10.21744/irjmis.v8n1.1140

Meyer, K. E., Li, J., Brouthers, K. D., & Jean, R.-J. ‘“Bryan.”’ (2023). International business in the digital age: Global strategies in a world of national institutions. Journal of International Business Studies, 54(4), 577–598. https://doi.org/10.1057/s41267-023-00618-x

Mohd Noor, N., W. C. Yew, V., & Yusoff, N. H. (2022). The Changing World: A Literature Review on The Significant Roles of Millennial Women in Malaysia. Malaysian Journal of Social Sciences and Humanities (MJSSH), 7(1), 285–298. https://doi.org/10.47405/mjssh.v7i1.1217

Nabahani, P. R. & Setyo Riyanto. (2020). Job Satisfaction and Work Motivation in Enhancing Generation Z’s Organizational Commitment. Journal of Sosial Science, 1(5), 234–240. https://doi.org/10.46799/jsss.v1i5.39

Ng, E. S., Posch, A., Köllen, T., Kraiczy, N., & Thom, N. (2022). Do “one-size” employment policies fit all young workers? Heterogeneity in work attribute preferences among the Millennial generation. BRQ Business Research Quarterly, 234094442210855. https://doi.org/10.1177/23409444221085587

Okolie, U. C., & Irabor, I. E. (2017). E-Recruitment: Practices, Opportunities and Challenges. European Journal of Business and Management.

Prasasti, P., & Denni Boy, S. (2020). The Meaning of Work among Millennial: A Phenomenological Study. SHS Web of Conferences, 76, 01033. https://doi.org/10.1051/shsconf/20207601033

Rachman, A. M., & Darmastuti, D. I. (2023). DEVELOPING AN EFFECTIVE EMPLOYER BRANDING STRATEGY AT ABC LIGHTING COMPANY FOR EARLY CAREERS THROUGH EMPLOYEE ADVOCACY. Diponegoro Journal of Management, 12(4).

Rani, I. H., Jara Hardiyanti Jalih, & Lestari Adhi Widyowati. (2022). Indonesian Generation Z Work Expectation and Intention to Apply for Job: Role of Social Media. Quantitative Economics and Management Studies, 3(2), 193–206. https://doi.org/10.35877/454RI.qems831

Thang Nguyen Ngoc, Mai Viet Dung, Chris Rowley, & Mirjana Peji ? c Bach. (2022). Generation Z job seekers’ expectations and their job pursuit intention: Evidence from transition and emerging economy. International Journal of Engineering Business Management, 14, 1–13.

Trang, N. M., McKenna, B., Cai, W., & Morrison, A. M. (2023). I do not want to be perfect: Investigating generation Z students’ personal brands on social media for job seeking. Information Technology & People. https://doi.org/10.1108/ITP-08-2022-0602

Van Den Berg, A. C., Giest, S. N., Groeneveld, S. M., & Kraaij, W. (2020). Inclusivity in Online Platforms: Recruitment Strategies for Improving Participation of Diverse Sociodemographic Groups. Public Administration Review, 80(6), 989–1000. https://doi.org/10.1111/puar.13215

Walford-Wright, G., & Scott-Jackson, W. (2018). Talent Rising; people analytics and technology driving talent acquisition strategy. Strategic HR Review, 17(5), 226–233. https://doi.org/10.1108/SHR-08-2018-0071

Waworuntu, E. C., Kainde, S. J. R., & Mandagi, D. W. (2022). Work-Life Balance, Job Satisfaction and Performance Among Millennial and Gen Z Employees: A Systematic Review. Society, 10(2), 384–398. https://doi.org/10.33019/society.v10i2.464

Wijaya, C. N., Mustika, M. D., Bulut, S., & Bukhori, B. (2023). The power of e-recruitment and employer branding on Indonesian millennials’ intention to apply for a job. Frontiers in Psychology, 13, 1062525. https://doi.org/10.3389/fpsyg.2022.1062525