Strategi Penanganan Pascapanen Kopi Pinogu Berbasis AHP pada Faktor Dominan Penurunan Mutu di UMKM Wakapu, Desa Pinogu
DOI:
https://doi.org/10.31004/jutin.v8i3.48024Keywords:
AHP, Coffee Quality, Harvest, Pinogu, UMKM, MSMEs IFE, EFE, SWOT, Lean CanvasAbstract
This study analyzed the factors causing the decline in the quality of Pinogu coffee using the Analytic Hierarchy Process (AHP) method, involving seven respondents from farmers and MSMEs. The analysis identified six main criteria: color irregularity, musty odor, moisture, physical damage, mass/weight, and hollow beans. Based on the AHP calculation, bean color irregularity emerged as the most dominant factor (weighting 42%), followed by musty odor and mass/weight (each 19%). A Consistency Ratio (CR) value of 0.03 (<0.1) indicates a high level of assessment consistency. These findings reveal that the main quality problems originate from the harvesting and post-harvest handling stages. The study recommends that Wakapu MSMEs prioritize improvements in the ripe fruit selection process and moisture control as strategic steps to improve quality. The study results provide a practical contribution in the form of an effective intervention priority scale for local coffee entrepreneurs with limited resources.References
Adithia, S., & Jaya, M. P. P. (2021). Strategi Pemasaran Digital Produk Minuman Kopi di Masa Pandemi. Journal of Research on Business and Tourism, 1(1), 37. https://doi.org/10.37535/104001120213
Bolango, B., Kesejahteraan, T., Di, P., Kabupaten, P., & Bolango, B. (2022). LESTIANA SAMAUNA 2022.
Dweiri, F., Kumar, S., Khan, S. A., & Jain, V. (2016). Designing an integrated AHP based decision support system for supplier selection in automotive industry. Expert Systems with Applications, 62, 273–283. https://doi.org/10.1016/j.eswa.2016.06.030
Hidayat, Y. A., Siregar, L. S., & Kurniani, K. (2023). Pengaruh Orientasi Kewirausahaan dan Inovasi Produk Pada Kinerja Bisnis UMKM Kopi Temanggung. Jurnal Agribisnis Indonesia, 11(1), 190–204. https://doi.org/10.29244/jai.2023.11.1.190-204
ICO. (2020). statistik produksi kopi global. ICO. https://ico.org/resources/public-market-information/
Ishizaka, A., & Labib, A. (2011). Review of the main developments in the analytic hierarchy process. Expert Systems with Applications, 38(11), 14336–14345. https://doi.org/10.1016/j.eswa.2011.04.143
Putika, L., & Orinaldi, M. (2024). Strategi Pemasaran UMKM Pada Kopi Bubuk Kawan di Kabupaten Sarolangun Program Studi Ekonomi Syariah , Fakultas Ekonomi dan Bisnis Islam ,. 8, 13778–13788.
Saaty, T. L. (2008). The analytic hierarchy and analytic network measurement processes: Applications to decisions under Risk. European Journal of Pure and Applied Mathematics, 1(1), 122–196. https://doi.org/10.29020/nybg.ejpam.v1i1.6
Susilo, B., Ciptad, G., Fibrianto, K., Setyawan, H. Y., Aris, Subagyo, Samudra, R. P., & Napitupulu, R. A. C. (2023). Rancang Bangun Rumah Pengering Kopi Hybrid Guna Meningkatkan Efektivitas Pengeringan Kopi Di Kecamatan Pinogu, Provinsi Gorontalo. Journal of Innovation and Applied Technology, 9(1), 1–5. https://doi.org/10.21776/ub.jiat.2022.009.01.1
Zainuddin, A. (2020). Aplikasi Xanthan Gum Terhadap Sifat Kehomogenan Dan Citarasa Kopi Pinogu. Jurnal Agercolere, 2(1), 1–5. https://doi.org/10.37195/jac.v2i1.99
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Aqshal Jilham, Idham Halid Lahay, Hendra Uloli
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
