STRATEGI PEMASARAN PEDAGANG PASAR TRADISIONAL DALAM PERSPEKTIF EKONOMI ISLAM

(Studi Kasus Di Pasar Tradisional Desa Sidoharjo Jati Agung Lampung Selatan)

Authors

  • Afish Rizqiya Harits Universitas Islam An Nur Lampung
  • Lisa Efrina Universitas Islam An Nur Lampung
  • Estelee Elora Akbar Universitas islam An Nur Lampung

DOI:

https://doi.org/10.31004/sharing.v3i1.24693

Keywords:

Market, Traditional, Trader, Marketing

Abstract

The point of this exploration is to figure out how mudharabah contracts are executed in Sidoharjo Town and to figure out the perspective on sharia monetary regulation in regards to the framework utilized. In this examination, the strategy utilized is field research with a subjective graphic methodology and the information assortment techniques utilized are organized perception, meetings and documentation. The sources in this examination were individuals who keep cows and cow proprietors in Sidoharjo Town. The examination results show that assuming that there is a benefit sharing framework in bringing cows up in Sidoharjo Town, Jati Agung Locale, South Lampung Rule, there are two benefit sharing frameworks, the first is by separating the calves that have been conceived. cows that have been cared for by their managers. Second, by isolating the benefits from the offer of steers that have been raised by the rancher subsequent to returning the capital. This collaboration is clear in deciding beginning capital and steers costs. Concerning the survey of Sharia Monetary Regulation in view of the Accumulation of Sharia Financial Regulation, the execution of the benefit sharing framework in bringing dairy cattle up in Sidoharjo Town, Jati Agung Locale, South Lampung Rule as far as benefit imparting is in agreement to appropriate guidelines. type of thought. Be that as it may, assuming a misfortune happens, this cooperation doesn't contain a component of dharar (risk) since it is commonly useful when it comes time to share the benefits and both will encounter more noteworthy misfortunes in the event that the cow they are raising kicks the bucket. Consequently, the benefit sharing collaboration did by the local area in Sidoharjo Town is as per what has been managed in the Sharia Financial Regulation Accumulation.

References

Albi Anggito, J. S. (2018). Metodologi penelitian kualitatif. CV Jejak (Jejak Publisher).

Hermawan, K., & Sula, M. S. (2006). Syariah Marketing. Bandung: PT Mizan Pustaka.

Hsu, M. K., Huang, Y., Swanson, S., Kotler, P., & Keller, K. L. (n.d.). Berman, Barry and Joel R. Evans, 2007. Retail Management A Strategi Approach. Edisi 10. New Jersey: Pearson Prentice Hall Dunne, P & Lusch, R. 2008. Retailing edition. Mason: Thomson Higher Education. Fandy Tjiptono, 2012, Manajemen Jasa, Penerbit Andi Yo. International Journal of Retail & Distribution Management, 38(2), 115–132.

Indonesia, P. R. (2012). Peraturan Presiden Republik Indonesia Nomor 72 Tahun 2012 Tentang Sistem Kesehatan Nasional. Jakarta: Pemerintah Pusat.

Kotler, P. (2005). Prinsip-prinsip pemasaran jilid I (marketing principles part I). Jakarta: Erlangga.

Kotler, P. (2006). Manajemen Pemasaran: Analisis, Perencanaan dan Pengendalian, Jilid 1, terj. Jaka Wasana, Jakarta: Erlangga.

Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip pemasaran (Vol. 1, Issue 2). Jilid.

Laksana, M. F. (2019). Praktis Memahami Manajemen Pemasaran. Sukabumi: CV Al Fath Zumar.

Meilany, M., & Winario, M. (2024). Strategi Pemasaran pada UMKM Berbasis Kuliner (Studi Kasus: UMKM Siti Hajar Kota Pekanbaru). Jurnal Teknik Industri Terintegrasi (JUTIN), 7(1), 156–165.

Perdagangan, K. (2011). Informasi Umum Masyarakat Ekonomi ASEAN. ASEAN Community in Global Community of Nation.

Sari, I. N., Lestari, L. P., Kusuma, D. W., Mafulah, S., Brata, D. P. N., Iffah, J. D. N., Widiatsih, A., Utomo, E. S., Maghfur, I., & Sofiyana, M. S. (2022). Metode penelitian kualitatif. UNISMA PRESS.

Serlika Aprita, S. H., Rio Adhitya, S. T., & SH, M. K. (2020). Hukum Perdagangan Internasional. PT. RajaGrafindo Persada-Rajawali Pers.

Sriwahyuni, E. S. (2017). Pemikiran Ekonomi Islam Monzer Kahf. Al-Intaj: Jurnal Ekonomi Dan Perbankan Syariah, 3(2).

Taufiq, A. (2005). Dinamika Pemasaran. Jakarta: PT. Raja Grafindo Persada.

Tjiptono, F., & Diana, A. (2020). Pemasaran-Esensi Dan Aplikasi. Yogyakarta: Andi Offset.

Widiasari, S., & Zulfa, F. E. (2020). Perilaku Pedagang Grosir Ditinjau Dari Etika Bisnis Islam. Jurnal Al-Hikmah, 8(2).

Winario, M. (2017). Pemahaman Pedagang Terhadap Tata Cara Berdagang Berbasis Ekonomi Islam. Al-Amwal: Jurnal Ekonomi Islam, 3(2), 844–877.

Downloads

Published

2024-01-29

How to Cite

Harits, A. R. ., Efrina, L. ., & Akbar, E. E. . (2024). STRATEGI PEMASARAN PEDAGANG PASAR TRADISIONAL DALAM PERSPEKTIF EKONOMI ISLAM : (Studi Kasus Di Pasar Tradisional Desa Sidoharjo Jati Agung Lampung Selatan). SHARING: JOURNAL OF ISLAMIC ECONOMICS, MANAGEMENT AND BUSINESS, 3(1), 12–18. https://doi.org/10.31004/sharing.v3i1.24693

Issue

Section

Articles