THE INFLUENCE OF THE APPLICATION OF INFORMATION TECHNOLOGY ON THE OLD KITCHEN CULINARY BUSINESS
DOI:
https://doi.org/10.31004/jrpp.v8i2.43362Keywords:
: Implementasi Kebijakan Pendidikan, Industrialisasi, Kemanusiaan 5.0, Manajemen PendidikanAbstract
This study aims to analyze the effect of information technology implementation on the culinary business Dapur Lama. Dapur Lama, which was founded in October 2023 by Suci Sartika, has experienced significant development thanks to the use of information technology. Through in-depth interviews, this study identified various technologies implemented, such as digital cashier systems, social media, and online ordering applications, as well as their impact on operational efficiency, increasing the number of customers, and service quality. The results of the interviews showed that the implementation of information technology not only improves operational efficiency, but also expands market reach and increases customer satisfaction. Although there are challenges in managing technology and content consistency, the benefits obtained are much greater. This study concludes that information technology plays an important role in the development of culinary businesses in the future and provides recommendations for other business actors to gradually implement relevant technologyReferences
Asiva Noor Rachmayani. (2015). qualitative research methods.
Erica, D., & Al Rasyid, H. (2018). The Influence of Service Quality and Utilization of Information Technology on Customer Satisfaction and Loyalty of Online Transportation Services in Jakarta. Journal of Economics and Academic Management Bina Sarana Infromatika, 16(2), 168–176.
Hasanah, A. U., Shino, Y., & Kosasi, S. (2022). The Role of Information Technology in Improving the Competitiveness of Small and SME Enterprises. IAIC Transactions on Sustainable Digital Innovation (ITSDI), 3(2), 168–174. https://doi.org/10.34306/itsdi.v3i2.561
Hutagaol, A., Belcha, D., Damanik, N., Rachel, J., Saragih, S., Wijaya, F., Sihol, R., Sitompul, M., Sugara, W. H., Pratama, L. S., Medan, U. N., Decision, S. S., Criteria, S., & Decision, S. S. (2024). Analysis of the influence of digitalization on UMKM in Medan City. EKUILNOMI: Journal of Development Economics, 6(3).
Jannah, M., Rasti, A., Ramadaeni, N., & Yulanda, A. R. (2022). Sharia Cooperatives and UMKM. Journal of Business Administration (JAB), 3(1), 1–11.
Octiva, C. S., Haes, P. E., Fajri, T. I., Eldo, H., & Hakim, M. L. (2024). Implementation of Information Technology in MSMEs: Challenges and Opportunities. Jurnal Minfo Polgan, 13(1), 815–821. https://doi.org/10.33395/jmp.v13i1.13823
Pratiwi, P. H. P. and N. K. A. N. (2021). The Use of Instagram Social Media as a Marketing Media for Culinary Businesses in Online Communities. JUSTBEST: Journal of Sustainable Business and Management, 1(April), 12–18.
Suhita, S. U., Rosyada, F. A., & Rifani, M. (2022). The Influence of Social Media in Product Marketing Strategies in Micro, Small and Medium Enterprises (MSMEs). Sahmiyya, 1(2), 229–236. https://e-journal.uingusdur.ac.id/index.php/sahmiyya/article/view/5799
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mica Siar Meriza, Adel Syesaria Agustina Daole, Selpiana Selpiana, Ledi Marina Purba, Ellyka Evitasari Purba
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
