HARNESSING DIGITAL ASSETS: EMPOWERING MSMEs IN GUNAKSA VILLAGE, KLUNGKUNG

Authors

  • Putu Putri Prawitasari Universitas Pendidikan Nasional
  • Made Ratih Nurmalasari Universitas Pendidikan Nasional
  • Ni Putu Ari Krismajayanti Universitas Pendidikan Nasional
  • Ni Luh Putu Sariani Universitas Pendidikan Nasional

DOI:

https://doi.org/10.31004/cdj.v5i5.32691

Keywords:

Aset Digital, UMKM, E-Commerce

Abstract

Kemunculan ekonomi digital telah menghadirkan peluang dan tantangan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Tidak terkecuali Desa Gunaksa di Klungkung, yang bergulat dengan kebutuhan untuk beradaptasi dengan lanskap teknologi yang terus berkembang. Makalah ini mengkaji pemanfaatan teknologi dan e-commerce sebagai aset digital bagi UMKM di Desa Gunaksa, mengeksplorasi faktor-faktor kunci yang berkontribusi terhadap keberhasilan integrasi dan hambatan yang mereka hadapi. Penyuluhan, praktik langsung, dan pendampingan telah diidentifikasi sebagai elemen penting dalam memberdayakan usaha-usaha ini untuk berkembang di ranah digital. Hasil dari pengabdian masyarakat menyoroti pentingnya mengatasi kendala pengembangan sumber daya manusia, adaptasi sosio-teknis, dan dukungan pemerintah untuk memungkinkan UMKM memanfaatkan peluang yang dihadirkan oleh ekonomi digital. Tujuannya adalah untuk memberikan wawasan yang berharga dan rekomendasi yang dapat ditindaklanjuti bagi para pembuat kebijakan, pemilik UMKM, dan pemangku kepentingan lainnya untuk mendorong pertumbuhan, ketahanan, dan keberlanjutan jangka panjang UMKM di Desa Gunaksa.

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Published

2024-09-20

How to Cite

Putri Prawitasari, P., Nurmalasari, M. R., Krismajayanti, N. P. A., & Sariani, N. L. P. . (2024). HARNESSING DIGITAL ASSETS: EMPOWERING MSMEs IN GUNAKSA VILLAGE, KLUNGKUNG. Community Development Journal : Jurnal Pengabdian Masyarakat, 5(5), 8874–8880. https://doi.org/10.31004/cdj.v5i5.32691

Issue

Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024

Section

Articles

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