Analisis tingkat kepuasan pelanggan terhadap kualitas pelayanan di mall x dengan metode Customer Satisfaction Index (CSI) (Studi kasus: PT. XYZ)
DOI:
https://doi.org/10.31004/jutin.v8i1.40266Keywords:
Customer Satisfaction Index, (CSI), Reliability Test, Validity TestAbstract
This study analyzes customer satisfaction in a mall by involving 100 respondents selected using Slovin's formula with a 10% margin of error. Data were collected through questionnaires that had been tested for validity and reliability, where the calculated r-value was greater than the critical r-value (0.195) and Cronbach's Alpha exceeded 0.60. Customer satisfaction was analyzed using the Customer Satisfaction Index (CSI), calculated by dividing the weighted average by the maximum scale (5). The results showed a CSI score of 78.96%, which falls into the "satisfied" category based on the CSI method (66%–80.99%). These findings indicate that customers are satisfied with the mall's services. Furthermore, the study provides valuable insights for the mall to focus on areas that matter most to customers, enabling the management to improve service quality and maintain customer satisfaction in the future.References
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