Penerapan metode Quality Function Deployment dan analisis SWOT sebagai upaya pengembangan bisnis Coffee Shop Hako Gorontalo
DOI:
https://doi.org/10.31004/jutin.v8i1.37650Keywords:
Business development, Quality Function Deployment, SWOT, Strategy formulationAbstract
HAKO Gorontalo is a Coffee Shop located in Gorontalo City. Along with the increase in coffee shops in Gorontalo City, HAKO experienced a significant decline in income due to increasingly fierce business competition. To face increasingly fierce competition, HAKO Gorontalo needs to develop its business. This research aims to find out the attributes that customers want and to provide suggestions in efforts to develop the HAKO Gorontalo coffee shop business. The method used in this research is the Quality Function Deployment (QFD) method and SWOT Analysis. Based on the results of this research, 5 attributes were found that were deemed unsatisfactory out of 24 attributes obtained based on customer desires. Based on the results of the SWOT analysis, the results show that the HAKO coffee shop is in quadrant one or the progressive quadrant. By using the S - O strategy, it is hoped that the HAKO coffee shop can continue to develop its business. Customer satisfaction surveys conducted periodically can also help to find out the hopes and desires of HAKO Gorontalo coffee shop customers.References
Anggraeni, M., Desrianty, A., & Yuniar, Y. (2013). Rancangan Meja Dapur Multifungsi Menggunakan Quality Function Deployment (Qfd). Reka Integra – Issn: 2338-5081, 1(2), 159–169. Https://Ejurnal.Itenas.Ac.Id/Index.Php/Rekaintegra/Article/View/231
Azwar, S. (2018). Reliabilitas Dan Validitas.
Babys, S. A. M., & Prabowo, R. C. (2022). Strategi Kendali Organisasi Coffee Shop Dalam Meningkatkan Kinerja Tim Terhadap Pelanggaran (Studi Kasus Team Kinerja “Talk Bogor”). Jurnal Oratio Direcia, 3(2), 562–576. Https://Www.Ejurnal.Ubk.Ac.Id/Index.Php/Oratio/Article/View/172/128
Olii, R. R. P., Sudirman, S., & Halid, R. M. (2023). Analisis Sektor Ekonomi Provinsi Gorontalo Tahun 2017-2022. Ekuitas: Jurnal Pendidikan Ekonomi, 11(2), 249–257. Https://Doi.Org/10.23887/Ekuitas.V11i2.68029
Ronny, & Helianty, Y. (2021). Usulan Pengembangan Produk Dengan Menggunakan Analisis Quality Function Deployment (Qfd) Pada Produk Topi Fedora. Desiminasi Fti, 1–9.
Simanjorang, A. F., & Arista, A. (2020). Perancangan Jig Main Steam Di Pt.Tomoe Valve Batam. Jurnal Comasie, 3(3), 57–63.
Slamet, R., & Wahyuningsih, S. (2022). Validitas Dan Reliabilitas Terhadap Instrumen Kepuasan Ker. Aliansi?: Jurnal Manajemen Dan Bisnis, 17(2), 51–58. Https://Doi.Org/10.46975/Aliansi.V17i2.428
Waluyo, J., & Purwanto, A. (2019). Implementasi Quality Function Deployment (Qfd) Untuk Pencegahan Kegagalan Produksi Drum Minyak Pelumas Di Pt. X. Jurnal Teknologi …, 9, 71–79. Https://Journal.Akprind.Ac.Id/Index.Php/Technoscientia/Article/View/1889%0ahttps://Journal.Akprind.Ac.Id/Index.Php/Technoscientia/Article/Download/1889/1468
Wicaksono, A. W. (2013). Penerapan Metode Qfd Pada Rencana Pengembangan Sekolah Di Smkn 2 Yogyakarta. Skripso S1 Fakultas Teknik Universitas Negeri Yogyakarta, 185.
Yoel Octobe Purba. (2021). Teknik Uji Instrumen Penelitian Pendidikan. Widini Bhakti Persada Bandung, 01(02), 3–26.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Abdul Rasyid, Eduart Wolok, Jessica Gabriani Mamonto

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.