Pengaruh Iklan dan Enndorser terhadap Kesadaran Merek dan Hubungan dengan Keputusan Pembelian Ayam Geprek Bensu di Kota Ambon

Authors

  • Rukmuin Wilda Payapo Universitas Pattimura
  • Silfiena Saiahainenia Universitas Pattimura

DOI:

https://doi.org/10.31004/jpdk.v4i5.6774

Abstract

Penelitian ini untuk menguji dan menganalisis pengaruh iklan dan endorser terhadap kesadaran merek dan hubungannya dengan keputusan pembelian Ayam Geprek Bensu di kota Ambon. Populasi dalam penelitian ini adalah masyarakat kota Ambon, dan sampel yang digunakan sebanyak 100 orang respond. Alat analisis yang digunakan dalam penellitian ini adalah alat analisis regresi berganda,, dengan uji t untuk menguji hipotesis. Hasil penelitian menemukan bahwa terdapat iklan berpengaruh terhadap kesadaran merek, endorser berpengaruh terhadap kesadaran merek dan kesadaran merek berpengaruh terhadap keputusan pembelian.

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Published

2022-09-12

How to Cite

Payapo, R. W., & Saiahainenia, S. . (2022). Pengaruh Iklan dan Enndorser terhadap Kesadaran Merek dan Hubungan dengan Keputusan Pembelian Ayam Geprek Bensu di Kota Ambon. Jurnal Pendidikan Dan Konseling (JPDK), 4(5), 1338–1348. https://doi.org/10.31004/jpdk.v4i5.6774

Issue

Vol. 4 No. 5 (2022): Jurnal Pendidikan dan Konseling

Section

Articles

License

Copyright (c) 2022 Rukmuin Wilda Payapo, Silfiena Saiahainenia

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