THE ROLE OF MSMEs IN IMPROVING THE ECONOMY IN RAMADAN

Authors

  • Muhammad Ade Kurnia Harahap Universitas Simalungun
  • Sutrisno Sutrisno Universitas PGRI Semarang
  • Itot Bian Raharjo Universitas Nusantara PGRI Kediri
  • Rini Novianti Universitas Buddhi Dharma
  • Abu Muna Almaududi Ausat Universitas Subang

DOI:

https://doi.org/10.31004/cdj.v4i2.13794

Keywords:

MSMEs, Economy, Ramadan

Abstract

Ramadan is a very important month for Muslims around the world. It is considered a holy month, where Muslims fast, worship, and give good deeds. In addition, the month of Ramadan is also an important moment for most businesses, especially MSMEs. This study aims to analyse the role of MSMEs in improving the economy in the month of Ramadan and what factors influence their success in taking advantage of this moment. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The results of this study concluded that MSMEs have an important role in improving the economy during Ramadan. MSMEs can increase community consumption and income, create jobs, and encourage economic growth. To increase the role of MSMEs in improving the economy during Ramadan, MSMEs need to carry out several strategies such as improving product and service quality, optimising marketing, improving operational efficiency, innovating and adapting to changes in trends and demand, as well as expanding networks and collaborating with other parties.  

Author Biographies

Muhammad Ade Kurnia Harahap, Universitas Simalungun

Program Studi Perencanaan Wilayah dan Kota, Universitas Simalungun  

Sutrisno Sutrisno, Universitas PGRI Semarang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas PGRI Semarang  

Itot Bian Raharjo, Universitas Nusantara PGRI Kediri

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusantara PGRI Kediri  

Rini Novianti, Universitas Buddhi Dharma

Program Studi Akuntansi, Fakultas Bisnis, Universitas Buddhi Dharma  

Abu Muna Almaududi Ausat, Universitas Subang

Program Studi Administrasi Bisnis, Fakultas Ilmu Administrasi, Universitas Subang  

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Published

2023-04-09

How to Cite

Harahap, M. A. K., Sutrisno, S., Raharjo, I. B., Novianti, R., & Ausat, A. M. A. (2023). THE ROLE OF MSMEs IN IMPROVING THE ECONOMY IN RAMADAN. Community Development Journal : Jurnal Pengabdian Masyarakat, 4(2), 1907–1911. https://doi.org/10.31004/cdj.v4i2.13794