ARYA, Muhammad Farza; RASYID, Abdul; ULOLI, Hendra. Pengaruh gaya hidup, ekuitas merek dan marketing mix terhadap keputusan pembelian di Esteh Indonesia Kota Gorontalo menggunakan metode Structural Equation Modelling. Jurnal Teknik Industri Terintegrasi (JUTIN), [S. l.], v. 8, n. 1, p. 386–395, 2025. DOI: 10.31004/jutin.v8i1.37215. Disponível em: https://journal.universitaspahlawan.ac.id/index.php/jutin/article/view/37215. Acesso em: 5 dec. 2025.