Strategi Sistem Branding Pemasaran untuk Meningkatkan Kunjungan Pelanggan di Sektor Dua Cafe & Resto

Authors

  • Eka Lailita Eti Varina Universitas Bina Bangsa
  • Asih Setyo Rini Teknik Industri, Fakultas Sains dan Teknologi, Universitas Bina Bangsa
  • Helmalia Afansya Teknik Industri, Fakultas Sains dan Teknologi, Universitas Bina Bangsa
  • Imam Rahmatulloh Teknik Industri, Fakultas Sains dan Teknologi, Universitas Bina Bangsa
  • Pingki Avrilia Teknik Industri, Fakultas Sains dan Teknologi, Universitas Bina Bangsa
  • Setyo Fiddin Teknik Industri, Fakultas Sains dan Teknologi, Universitas Bina Bangsa

DOI:

https://doi.org/10.31004/jutin.v8i3.44951

Keywords:

Marketing Strategy, Branding System, Customer Satisfaction

Abstract

This research was conducted at Sektor Dua Cafe & Resto by analyzing effective strategies to boost customer visits through improvements in the branding system at Sektor Dua Cafe & Resto. The methods used included observation and quantitative research by distributing questionnaires to 106 customers. Based on the research conducted, the first results obtained include data on customer satisfaction recap based on their experiences at Sektor Dua Cafe & Resto, social media performance results, a recap of best-selling menu items and the number of items sold in December 2024, event poster design results, and finally, several changes to seating areas and the addition of new features at Sektor Dua Cafe & Resto, aimed at enhancing comfort and increasing the number of visitors.

References

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Published

2025-07-04

How to Cite

Varina, E. L. E., Rini, A. S., Afansya, H., Rahmatulloh, I., Avrilia, P., & Fiddin, S. (2025). Strategi Sistem Branding Pemasaran untuk Meningkatkan Kunjungan Pelanggan di Sektor Dua Cafe & Resto. Jurnal Teknik Industri Terintegrasi (JUTIN), 8(3), 2329–2337. https://doi.org/10.31004/jutin.v8i3.44951

Issue

Vol. 8 No. 3 (2025): July

Section

Articles of Research

License

Copyright (c) 2025 Eka Lailita Eti Varina, Asih Setyo Rini, Helmalia Afansya, Imam Rahmatulloh, Pingki Avrilia, Setyo Fiddin

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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