Startegi komunikasi HUMAS SMKN 1 Barumun dalam menjalin kerjasama dengan DU/DI

Abstract

This study aims to analyze the communication strategy of Public Relations of SMKN 1 Barumun in establishing cooperation with the Business World and Industry (DU/DI). Vocational education at SMKN 1 Barumun focuses on improving students' skills that are relevant to the world of work through strategic partnerships with DU/DI. The method used is descriptive qualitative, with interviews, observations, and documentation as data collection techniques. The results of the study indicate that the communication strategy of Public Relations of SMKN 1 Barumun in building relationships with industry stakeholders is effective through the PRAKERIN program. The strategies used include Research-Listening, Planning-Decision, Communication-Action, and Evaluation. Although data collection and the MOU process went well, several aspects such as attitudes, responses, and decisions of Public Relations need to be strengthened. The role of the head of department is also very important in supporting this strategy, by increasing inclusive implementation to strengthen relationships with stakeholders and support the success of school programs.