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Syahyono S, Fakhirah N, Nurhalimah S, Febrianti IA, Tantri AS. THE EFFECT OF DETERMINING MARKET ORIENTATION AND INNOVATION CAPABILITY ON BUSINESS PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM) FRIED CHICKEN FRANCHISES IN BEKASI CITY AREA. JRPP [Internet]. 2025 Jan. 10 [cited 2026 Feb. 4];8(1):993-1008. Available from: https://journal.universitaspahlawan.ac.id/index.php/jrpp/article/view/40290