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Syahyono, S.; Fakhirah, N.; Nurhalimah, S.; Febrianti, I. A.; Tantri, A. S. THE EFFECT OF DETERMINING MARKET ORIENTATION AND INNOVATION CAPABILITY ON BUSINESS PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM) FRIED CHICKEN FRANCHISES IN BEKASI CITY AREA. JRPP 2025, 8, 993-1008.