THE EFFECT OF DETERMINING MARKET ORIENTATION AND INNOVATION CAPABILITY ON BUSINESS PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM) FRIED CHICKEN FRANCHISES IN BEKASI CITY AREA

Authors

  • Syahyono Syahyono Universitas Islam 45 Bekasi
  • Nidya Fakhirah Universitas Islam 45 Bekasi
  • Siti Nurhalimah Universitas Islam 45 Bekasi
  • Ika Ajeng Febrianti Universitas Islam 45 Bekasi
  • Anisa Setia Tantri Universitas Islam 45 Bekasi

DOI:

https://doi.org/10.31004/jrpp.v8i1.40290

Keywords:

Orientasi Pasar, Kemampuan Inovasi, Kinerja Bisnis

Abstract

Penelitian ini bertujuan untuk menguji pengaruh orientasi pasar dan kemampuan inovasi terhadap kinerja bisnis. Objek penelitiannya adalah pemilik atau karyawan yang bekerja pada franchise ayam goreng. Metode penelitian menggunakan pendekatan kuantitatif. Kemudian pengujian yang dilakukan adalah reliabilitas indikator, reliabilitas konsistensi internal, dan inner model. Sampel yang digunakan sebanyak 100 orang. Hasil penelitian yang diperoleh menemukan bahwa orientasi pasar dan kapabilitas inovasi berpengaruh signifikan terhadap kinerja bisnis

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Published

2025-01-10

How to Cite

Syahyono, S., Fakhirah, N., Nurhalimah, S., Febrianti, I. A., & Tantri, A. S. (2025). THE EFFECT OF DETERMINING MARKET ORIENTATION AND INNOVATION CAPABILITY ON BUSINESS PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM) FRIED CHICKEN FRANCHISES IN BEKASI CITY AREA. Jurnal Review Pendidikan Dan Pengajaran (JRPP), 8(1), 993–1008. https://doi.org/10.31004/jrpp.v8i1.40290

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