Tehuayo, Erlinda, and Sintiya B.E.D Darso. “Pengaruh Electronic Word Of Mouth, Experiental Marketing Dan Store Personality Terhadap Keputusan Pembelian Di Toko Buku Gramedia”. Jurnal Pendidikan dan Konseling (JPDK) 4, no. 6 (November 14, 2022): 3663–3674. Accessed December 15, 2025. https://journal.universitaspahlawan.ac.id/index.php/jpdk/article/view/8816.