The Influence of Customer Value and Designed Attributes on Tourist Experience at Wildlife Park Tourism Objects and Kinantan Culture, Bukittinggi City

Authors

  • Suhery Suhery Sekolah Tinggi Ilmu Ekonomi Perdagangan Padang
  • Windi Khairiyyah. H Universitas Negri Padang
  • Muthia Roza Linda Universitas Negri Padang
  • Deni Suwandhani Universitas Putra Indonesia YPTK Padang

DOI:

https://doi.org/10.31004/jpdk.v4i6.9927

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Value dan Atribut Didesain terhadap Pengalaman Wisata pada Objek Wisata Taman Margasatwa dan Budaya Kinantan Kota Bukittinggi. Sampel penelitian ini adalah seluruh pengunjung Taman Margasatwa dan Budaya Kinantan di Kota Bukittinggi. Sampel penelitian ini sebanyak 140 responden. Memanfaatkan kuesioner, informasi studi dikumpulkan. Data yang terkumpul kemudian dianalisis menggunakan perangkat lunak IBM SPSS Statistics 25. Menurut temuan penelitian ini, Nilai Pelanggan memiliki pengaruh yang besar terhadap Pengalaman Wisata di Taman Wisata Margasatwa dan Budaya Kinantan di Kota Bukittinggi. Di Taman Wisata Margasatwa dan Budaya Kinantan di Bukittinggi, Indonesia, Atribut yang Didesain berpengaruh signifikan terhadap Pengalaman Wisatawan. Di Taman Wisata Margasatwa dan Budaya Kinantan di Bukittinggi, Indonesia, Nilai Pelanggan dan Atribut Desain memiliki efek gabungan atau simultan yang cukup besar terhadap Pengalaman Wisatawan.

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Published

2022-12-08

How to Cite

Suhery, S., H, W. K. ., Linda, M. R. ., & Suwandhani, D. . (2022). The Influence of Customer Value and Designed Attributes on Tourist Experience at Wildlife Park Tourism Objects and Kinantan Culture, Bukittinggi City. Jurnal Pendidikan Dan Konseling (JPDK), 4(6), 9775–9786. https://doi.org/10.31004/jpdk.v4i6.9927

Issue

Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling: Special Issue (General)

Section

Articles

License

Copyright (c) 2022 Suhery, Windi Khairiyyah. H, Muthia Roza Linda, Deni Suwandhani

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