Semiotic Analysis of Smoking Prohibition Poster

This study provided a semiotic analysis of smoking prohibition poster. This research was recommended for future researcher who want to do semiotic sign research. In addition, English Department students were advised to read this research to understand and increase their knowledge of semiotics. All semiotic signs were analyzed based on the type of semiotics proposed by Michael Kroeger for visual signs such as color, shape, line and Agus M. Hardjana for verbal signs, namely written text. The steps taken were to look carefully at the contents of the poster, clarify the contents of the poster and finally look for semiotic signs contained on the poster. The purpose of this research was to find out the types of semiotic signs contained in smoking prohibition poster. In this study using qualitative method. The source of this smoking prohibition poster was taken from the internet. In data collection, the posters were retrieved by searching through internet services as well as several other journal scientific works. In analyzing the data verbally and visually it consists of 3 data from 3 posters, 15 colors, 6 shapes, 5 lines and 11 written texts


INTRODUCTION
Semiotic is the study of sign, the functioning of sign, and the production of meaning.A sign is something that to someone means something else.In Zoest's view, anything that can be observed or made observable can be called a sign.Therefore, sign is not limited to object.The presence of event, the absence of event, the structure found in something, a habit, all these can be called sign.A small flag, a hand signal, a word, a silence, an eating habit, a fashion phenomenon, a nervous gesture, a blushing event, a certain preference, a certain position of star, an attitude, a flower, gray hair, silence, stuttering, speaking fast, staggering, staggering, amazed, staring, fire, white, shape, sharp angle, Universitas Pahlawan Tuanku Tambusai speed, patience, madness, worry, carelessness, all of which are considered as sign (Zoest in Roland, 1998: 18).Semiotic is the study of sign.These signs convey information so that it is communicative; able to replace something else that can be thought of or imagined.This branch of science initially developed in the field of language, then also developed in the field of visual art and visual communication design.Meanwhile, Charles Sanders Pierce emphasizes that we can only think with the medium of sign.Human can only communicate by mean of sign.Sign in human life can be sign of motion or sign.A wave of the hand which can be interpreted as calling or a nod of the head can be interpreted as agreeing.Sound signal, such as blowing whistle, trumpet, drum, human voice, telephone ring.Sign of writing, including letter.

METHOD
This research was applied descriptive qualitative research by using content analyzing research design and the data consist of dialogues.It aimed to analyze the moral value in Little Mom movie.The source of the data were taken from the script of Little Mom movie which by directed Rihem Junianti on the Iflix and WeTV.To classify the data and determine the types of moral values using Linda and Richard Eyre's theory .There are three types of values : individual moral value, social moral value and educational moral value.
Furthermore, the technique for collecting data used documentary technique.The steps of data collecting as follows: downloaded the movie, watched and read the whole movie and transcript of movie, identifying the work sheet the cases of moral value and the types of moral value, and then select the dialog text from the movie for analysis.There were some steps to analyze qualitative research according to Miles and Huberman (2012) that are: data reduction, data display, and conclusion and verification.

RESULT AND DISCUSSION
The data were taken from the internet to get sign related to semiotic of smoking prohibition poster.Researcher took poster from Pinterest sources.All the posters accessed on the 8th August 2022.The researcher analyzed and described semiotic, especially the types of signs and their meaning of sign related to their objects.The data can be seen in the Verbal In the poster there was a title and an explanation of each existing symbol.These words were part of the verbal.

For example: Written Text
There were 2 types of signs that can be found in the poster which can be described as below: 1. Visual Sign As stated in Michael Kroeger's theory (2008), there were three visual signs can be found in the prohibited smoking poster includes:

Color
From the identification and classification of the types of signs in the form of colors, several the colors and their meanings were described in the

c. Live coals
The used of red color characterizes a certain special sign.It can be seen that the red color in a drum with a skull symbol indicates a really dangerous substance.Then organs such as the brain, eyes and mouth show that these organs were healthy before becoming an active smoker.
In the color of poster there was the background of the poster, namely the entire color in the existing poster.Explanation of existing colors using gray.The selection of the basic color characteristic the trace of cigarette ash.Because every cigarette that was burned produce trace of cigarette ash.The choice of color was not without reason, so that people understanded what characterizes cigarettes.The used of colors in symbols were an important element in poster.The used of the right color in the poster to explained the meaning of the message conveyed more clearly.In a design and color was the main function, which is to attract people's attention.This was because color was the aspect that is easiest for people to remember when they saw something new.Without being able to choose the right color, it will be difficulted to attract people let alone to conveyed the value of the message.

b. Shape
From the identification and classification of the types of signs in the form of shapes, some shapes and their meanings were described in the

Cigarette
The rectangular symbol has many meanings.First, the rectangle that has a green color has the meaning of payment using currency.Then another rectangular symbol has a meaning, namely a container of hazardous chemicals 4. Ovals a. Lungs The shape of the human body anatomy is a lung.container of the hazardous substance.
In the shape on the poster there was circle used followed by a slash mean that it was a prohibition.From the symbol already explain everything.And the used of squares to match the message conveyed.The used of rectangles was widely used to characterize a particular object usually easily identifiable items such as money and the last the use of ovals to describe the shape of the anatomy of the human body.c.Line From the identification and classification of the types of signs in the form of line, some line and their meanings were described in the table below:

No.
Line Object Meaning

Wave line Bad breath
It indicated the effects caused by smoking, namely bad breath and very disturbing to other people.

Cross line Signs in the lungs and eyes
It indicated that the function of the lungs and eyes were damaged and at worst can cause death.

Crooked line
Smoking prohibition It lies on cigarettes on the smoking poster, serves to signify a smoking prohibition for a better life.

Curved line
Signs on the lungs On the curved line contained in the poster shows objects resembling lungs in humans.
In the line on the poster, the used of wavy lines explains that it was smoke generated from cigarette and the crossed line in question indicate that organ function can be completely disabled as a result of smoking.The line was used to clarify the message of smoking prohibition.And the curved lines on the poster, you can see objects that resemble human lungs.

Verbal Sign
As stated in Agus M. Hardjana's theory ( 2003), the verbal signs can be found include: Written Text From the identification and classification of the written text which use the word contained in the poster.Below is an explanation through a table : No.
Written Object Meaning

Dangers of smoking Poster title
It meant the beginning of the poster which contains the title.This word means if someone smokes it will cause the danger for someone's health such as the death and pneumonia etc.

Poster subtitle
It provided an explanation of infographic subtitles about the impact that occurs as a result of smoking.It given us the short and clear information about the effect of smoking.The used of the right title can influence society.With the mention of the word "dangers of smoking" it all made it clear that was poster explain the dangers of smoking.Next, the subtitle explained to the public the impact of health problem that arise when smoking.From these words we can knew the consequences of smoking can damage the lungs.
The cigarettes contained harmful chemicals the impact of smoking cause many health problems, one of which was the mouth.The picture in the poster explained the effect on our mouth when smoking.Smoking has a lot of effects, one of which can be cancer and the directed effect of smoking can cause severe damage to our bodies, especially on the head.Financially, smoking can make us wasteful in using money found from the last word was a message to all of us.By stopping smoking, the bad effects on us such as health and financial problems can all be overcome.

Discussion
According to Michael Kroeger's theory (2008), there were three visual signs that include color, shape and line.For the color, there were 5 colors in the poster.Inside the poster there were many colors, there were gray, black, orange, green, and red.In the color was different in conveyed the message.
As can saw the gray color described the meaning that the was a sign of seriousness, then there were the colors black, orange, green and red the meaning explained the danger of smoking which can cause organs in our body to be damaged, that is the danger smoking.Wrong color can affect the meaning of the message conveyed.Then, in the shape there were 4 shapes found in the poster.It easier for the public to recognized the shape cause inside the shape there were circle, square, rectangles, and oval.This form there was meaning, such as the shape of a circle indicating a circle which can be interpreted as prohibition.In square and rectangles shapes it indicated in the form the dangers of cigarettes that were in it such as chemicals, and lastly it was oval shape which indicated the human organ of the lungs.Which indicated the dangers of smoking can have an impact on the lungs.And the last, the lines there were 4 lines in the poster, the use line can be more easily understood by the viewing public.And the line must match the shape of the poster, in the same way as the poster above showed the wave line, cross line, crooked line and then curved line which in this case showed the part of the image.
According to Agus M.Hardjana's theory (2003) , there were some verbal signs that include written texts.In the written text, we can saw 9 data, all the symbols were the most strategic of all.The message conveyed by the poster must be conveyed properly through the words.It is wrong to given the words, it was feared that the message will not be conveyed well to the community and in these words must have a meaningful so that people can easily understood these words and not violate them.In this case the words conveyed a lot of good messages, especially for people who smoke.

Volume 5
Nomor 4 Tahun 2023 E-ISSN: 2685-936X dan P-ISSN: 2685-9351 3. Orange a. Hair b.Cigarette c. Lungs The used of orange color as an object material in the poster.But there were some orange colors that characterize a change such as orange lungs indicate that decreased function of the lungs as a result of smoking.Even though the original color of healthy lungs a red.4. Green a. Green clothes b.Pay cash or debitThe used of green in people who are smoking was only described as an ordinary person's object.However, for other green colors, it indicated a payment system using money.The money in question made us wasteful due to

table below: No. Types of Signs Meaning
table below: