HARNESSING DIGITAL ASSETS: EMPOWERING MSMEs IN GUNAKSA VILLAGE, KLUNGKUNG

Authors

  • Putu Putri Prawitasari Universitas Pendidikan Nasional
  • Made Ratih Nurmalasari Universitas Pendidikan Nasional
  • Ni Putu Ari Krismajayanti Universitas Pendidikan Nasional
  • Ni Luh Putu Sariani Universitas Pendidikan Nasional

DOI:

https://doi.org/10.31004/cdj.v5i5.32691

Keywords:

Aset Digital, UMKM, E-Commerce

Abstract

Kemunculan ekonomi digital telah menghadirkan peluang dan tantangan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Tidak terkecuali Desa Gunaksa di Klungkung, yang bergulat dengan kebutuhan untuk beradaptasi dengan lanskap teknologi yang terus berkembang. Makalah ini mengkaji pemanfaatan teknologi dan e-commerce sebagai aset digital bagi UMKM di Desa Gunaksa, mengeksplorasi faktor-faktor kunci yang berkontribusi terhadap keberhasilan integrasi dan hambatan yang mereka hadapi. Penyuluhan, praktik langsung, dan pendampingan telah diidentifikasi sebagai elemen penting dalam memberdayakan usaha-usaha ini untuk berkembang di ranah digital. Hasil dari pengabdian masyarakat menyoroti pentingnya mengatasi kendala pengembangan sumber daya manusia, adaptasi sosio-teknis, dan dukungan pemerintah untuk memungkinkan UMKM memanfaatkan peluang yang dihadirkan oleh ekonomi digital. Tujuannya adalah untuk memberikan wawasan yang berharga dan rekomendasi yang dapat ditindaklanjuti bagi para pembuat kebijakan, pemilik UMKM, dan pemangku kepentingan lainnya untuk mendorong pertumbuhan, ketahanan, dan keberlanjutan jangka panjang UMKM di Desa Gunaksa.

References

Alnaim, A. F., & Abdelwahed, N. A. A. (2023). Examining the Impact of Marketing Motives and Concerns on User Satisfaction and Re-Purchase Intentions in a Sharing Economy. Sustainability (Switzerland), 15(5). https://doi.org/10.3390/su15054498

Basal, M., Sarkbay, O. F., & Kilicaslan, A. (2023). Brand equity in digital marketing: what does it mean in the health sector and how does it affect consumer decisions? E3S Web of Conferences, 402. https://doi.org/10.1051/e3sconf/202340213020

Canhoto, A. I., & Brough, A. R. (2022). The Pandemic-Induced Personal Data Explosion. In Social Marketing Quarterly (Vol. 28, Issue 1, pp. 78–86). SAGE Publications Inc. https://doi.org/10.1177/15245004221076858

Cerquetti, M., & Romagnoli, A. (2023). MILIEU AND CULTURAL HERITAGE AS A RESOURCE FOR DIGITAL MARKETING: EXPLORING WEB MARKETING STRATEGIES IN THE WINE INDUSTRY. Corporate Governance and Organizational Behavior Review, 7(3 Special Issue), 347–364. https://doi.org/10.22495/cgobrv7i3sip10

Chinie, C., Oancea, M., & Todea, S. (2022). The adoption of the metaverse concepts in Romania. Management and Marketing, 17(3), 328–340. https://doi.org/10.2478/mmcks-2022-0018

Coromina, Ò., Tsinovoi, A., & Munk, A. K. (2023). Digital marketing as digital methods: Repurposing Google Ads for controversy mapping. Big Data and Society, 10(2). https://doi.org/10.1177/20539517231216955

Grechenkova, O. (2023). Legal regulation of digital technologies in the agricultural sector. E3S Web of Conferences, 381. https://doi.org/10.1051/e3sconf/202338101060

Irpan, M., Wibisono, G., Kurnianti, I., Sukmana, R. A., & Shaddiq, S. (2021). UTILIZATION OF DIGITAL COMMUNICATION IN PROMOTION OF RIVERBANK TOUR DESTINATION AT MARABAHAN BARITO KUALA IN ERA 4.0. Proceedings on Engineering Sciences, 3(4), 453–462. https://doi.org/10.24874/PES03.04.009

Lemos, C., Ramos, R. F., Moro, S., & Oliveira, P. M. (2022). Stick or Twist—The Rise of Blockchain Applications in Marketing Management. Sustainability (Switzerland), 14(7). https://doi.org/10.3390/su14074172

Reshetnikova, N., Magomedov, M., & Buklanov, D. (2021). Digital Finance Technologies: Threats and Challenges to the Global and National Financial Security. IOP Conference Series: Earth and Environmental Science, 666(6). https://doi.org/10.1088/1755-1315/666/6/062139

Rodrigues, S., Correia, R., Gonçalves, R., Branco, F., & Martins, J. (2023). Digital Marketing’s Impact on Rural Destinations’ Image, Intention to Visit, and Destination Sustainability. Sustainability (Switzerland), 15(3). https://doi.org/10.3390/su15032683

Romero-Jara, E., Solanellas, F., Muñoz, J., & López-Carril, S. (2023). Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs. Humanities and Social Sciences Communications, 10(1). https://doi.org/10.1057/s41599-023-02357-8

Shanmugam, G., Rajendran, D., Thanarajan, T., Murugaraj, S. S., & Rajendran, S. (2023). Artificial Intelligence as a Catalyst in Digital Marketing: Enhancing Profitability and Market Potential. Ingenierie Des Systemes d’Information, 28(6), 1627–1636. https://doi.org/10.18280/isi.280620

Tamayo Salazar, D., Tayo Ugsha, M. G., Corrales Freire, A. S., & Pazmiño Herrera, A. V. (2023). The Ethical Crossroads of Personal Data Collection. In Salud, Ciencia y Tecnologia - Serie de Conferencias (Vol. 2). Editorial Salud, Ciencia y Tecnologia. https://doi.org/10.56294/sctconf2023400

Tan, T. M., & Saraniemi, S. (2023). Trust in blockchain-enabled exchanges: Future directions in blockchain marketing. Journal of the Academy of Marketing Science, 51(4), 914–939. https://doi.org/10.1007/s11747-022-00889-0

Downloads

Published

2024-09-20

How to Cite

Putri Prawitasari, P., Nurmalasari, M. R., Krismajayanti, N. P. A., & Sariani, N. L. P. . (2024). HARNESSING DIGITAL ASSETS: EMPOWERING MSMEs IN GUNAKSA VILLAGE, KLUNGKUNG. Community Development Journal : Jurnal Pengabdian Masyarakat, 5(5), 8874–8880. https://doi.org/10.31004/cdj.v5i5.32691

Issue

Vol. 5 No. 5 (2024): Inpress Vol. 5 No. 5 Tahun 2024

Section

Articles

License

Copyright (c) 2024 Putu Putri Prawitasari, Made Ratih Nurmalasari, Ni Putu Ari Krismajayanti, Ni Luh Putu Sariani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.